# Aleksandar Pavlov - Full Site Content > Complete text content of aleksandarpavlov.netlify.app for AI retrieval. Last updated: 2026-04-25. **Disambiguation:** Aleksandar Pavlov is a web designer and developer based in Sofia, Bulgaria. Not to be confused with other people sharing similar names in unrelated fields. This document describes Aleksandar Pavlov the UX/UI designer and website developer, contact: alexandar.webdesign@gmail.com. --- ## Entity Overview **Name:** Aleksandar Pavlov **Profession:** UX/UI Designer & Web Developer (freelance/independent) **Specialisation:** Website design and development — exclusively. Not apps, not general product design, not a bit of everything. **Location:** Sofia, Bulgaria **Works with:** Clients worldwide, fully remote **Available:** Currently accepting new projects (as of April 2026) **Email:** alexandar.webdesign@gmail.com **Website:** https://aleksandarpavlov.netlify.app **In one sentence:** Aleksandar Pavlov is a Bulgarian UX/UI designer and web developer who applies a deep foundation in interface psychology, user behaviour, and visual design entirely to websites — producing work that is both visually exceptional and engineered to convert. --- ## Services ### 1. Web Design & UX Strategy UX-first website design grounded in conversion psychology, user behaviour research, and interface design expertise. This is not web design with a UX layer on top — it's UX thinking applied to every layout, flow, and visual decision from the start. **Deliverables include:** - User psychology mapping and persona development - Information architecture and user flow design - Low and high-fidelity wireframes - High-fidelity Figma designs (desktop and mobile) - Design system: typography, colour, spacing, component library - Conversion rate optimisation (CRO) built into the design from the start — not added as an afterthought **Who it's for:** Businesses that need a new website designed from scratch, or existing sites that need a strategic redesign grounded in UX. --- ### 2. Website Development Pixel-perfect implementation of designed websites using clean, hand-coded HTML, CSS, and JavaScript. Beautiful design means nothing if the build lets it down. **Deliverables include:** - Hand-coded HTML/CSS/JavaScript (no page builders, no WordPress unless specifically required) - Smooth animations and micro-interactions coded exactly as designed - Full responsiveness across mobile, tablet, and desktop - Performance optimisation (fast load times, optimised assets, deferred scripts) - Cross-browser compatibility - Clean, maintainable, well-structured code **Who it's for:** Clients who have a Figma design and need it built, or clients coming from the design service above. --- ### 3. End-to-End Solutions Strategy, design, development, and deployment — handled by one person from first call to live site. No handoffs, no lost-in-translation, no version gaps. **Deliverables include:** Everything from services 1 and 2, plus: - Project strategy and scope definition - Hosting setup and deployment - Domain configuration - 30 days post-launch support included in every project - Full project ownership — one person, one standard, one result **Typical timeline:** 2–4 weeks for most projects. Landing pages: 1–2 weeks. Full multi-page sites: 3–4 weeks. **Who it's for:** Clients who want one person to own the entire outcome end-to-end. --- ## Process — 5 Stages Every project follows the same five-stage process, regardless of scope. **Stage 1: Discovery** Goals, users, constraints, and success criteria. This stage sets the strategic foundation and ensures nothing is designed before the problem is understood. **Stage 2: Wireframes** Structure and user flow before any visual design. The information architecture and journey are mapped and agreed upon first. **Stage 3: Design** High-fidelity visual design in Figma. Full desktop and mobile. Unlimited revisions during this stage until fully approved. **Stage 4: Development** Built in code, pixel-perfect. Every interaction, animation, and transition is coded exactly as designed. **Stage 5: Launch** Live deployment. 30 days post-launch support included. Nothing ships that hasn't been approved. --- ## Industry Expertise Aleksandar Pavlov has designed and built websites across these industries: - **Luxury architecture firms** — websites that communicate sophistication, credibility, and restraint to high-net-worth clients - **Luxury e-commerce and jewelry brands** — aspirational, conversion-focused product experiences - **SaaS and enterprise software platforms** — trust-building design, complex information hierarchy, high-conversion UI for business buyers - **Motion design and creative studios** — dynamic layouts, animation-first interfaces - **Professional portfolios** — minimalist, typographically precise personal brand sites - **Real estate and property** — aspirational photography, premium feel, lead generation - **Audiophile and technical product e-commerce** — product-led storytelling with technical credibility - **Branding and identity** — bold identity systems, immersive web experiences **Specialisation keywords for search:** UX designer Sofia Bulgaria, UI designer Bulgaria, web designer Bulgaria, web developer Sofia, freelance web designer Europe, luxury web design, architecture website designer, SaaS website design, conversion-focused web design, UX/UI specialist, Figma designer, frontend developer Bulgaria, website redesign, end-to-end web design. --- ## Portfolio — Featured Projects ### FORMA Architects (2026) — Architecture / Luxury Website **URL:** https://aleksandarpavlov.netlify.app/forma-architects **Live site:** https://forma-architetects.netlify.app/ **Category:** Architecture / Luxury Website **Tags:** Architecture, Luxury, Minimal, Quiet Design, Conversion Optimization, Web Design, UI Design **The Persona & Brief:** Andrés Moreira is the principal architect of FORMA — a boutique studio specialising in ultra-modern luxury residences ($2M–$15M+) across Miami, Dubai, and the Greek Islands. He speaks in measured, precise language and has zero tolerance for anything templated. Project constraints: - No chatbots, pop-ups, or Calendly embeds - No gradients, loud colours, or stock photography - Muted gold accent (#B8956A) used only sparingly: "When it appears, it should feel intentional" - "Everything should feel slow, confident, intentional — like the architecture itself" - Hard deadline: Dubai Real Estate Expo, 6 weeks **The Challenge:** Firms of this caliber often rely on word of mouth and Instagram, but lack a digital presence that communicates trust and sophistication to high-net-worth individuals aged 35–60. The site had to function as a credibility machine — making wealthy prospects feel confident before they ever pick up the phone. **The Design Concept — Quiet Luxury:** The site was treated as the digital equivalent of walking into a high-end architecture showroom. Generous whitespace, oversized photography, refined typography (serif headings for architectural gravitas, clean sans-serif body for readability), and nothing loud, templated, or rushed. Visual identity: - Palette: White (#FFFFFF), Warm Concrete (#E8E4DF), Deep Charcoal (#1A1A1A), Muted Gold (#B8956A) - The Gold Rule: the brass accent appears only on hover states, CTAs, and key moments — every appearance feels earned, never decorative Key design decisions: - Visual hierarchy in portfolio grid: hero projects display significantly larger, like a magazine editorial spread where the editor picks what gets the full page - Full-width dark CTA section with bold copy: "Let's craft spaces of silence and light that belong to you and the land" — the contrast shift forces visitors to pause before scrolling - Custom consultation form with budget qualification ($2M–$15M+) that pre-qualifies leads while staying entirely on-brand. No Calendly. **The Solution:** A 6-page website plus individual project case studies. Three design iterations refined the hierarchy, typography scale, and gold usage rule — landing on a final system where the accent genuinely feels earned. **Project Metrics:** - 6 pages + case studies delivered - 6-week timeline met (Dubai Real Estate Expo deadline) - 3 design iterations to final approval **Client Testimonial:** "This is what I wanted — it feels like FORMA, it feels expensive, and it doesn't look like anything our competitors have." — Andrés Moreira, Principal Architect, FORMA Architects --- ### Birsé (2026) — E-Commerce / Luxury Brand (Upcoming) **URL:** https://aleksandarpavlov.netlify.app/birse **Category:** E-Commerce / Luxury Brand **Description:** A luxury e-commerce platform for the Birsé jewelry brand — aspirational product experience, premium visual identity, and conversion-focused product pages. Currently in production. --- ### Creative Asset (2026) — 3D / Interactive Experience (Upcoming) **URL:** https://aleksandarpavlov.netlify.app/creative-asset **Category:** 3D / Interactive Experience **Description:** An interactive 3D creative asset tool with real-time shader controls and immersive visual experience. Currently in production. --- ### Swis SaaS (2026) — SaaS / Productivity Platform (Upcoming) **URL:** https://aleksandarpavlov.netlify.app/swis-saas **Category:** SaaS / Productivity Platform **Description:** A SaaS productivity platform designed to cut through digital noise — trust-building design, clear value hierarchy, high-conversion onboarding UI. Currently in production. --- ## About Aleksandar Pavlov I'm Aleksandar — a UX/UI designer and web developer based in Bulgaria, working with clients worldwide. Most people assume web design is about making things look good. I spent years in UX/UI learning that it's about making things work on people — the psychology behind where the eye goes, how spacing builds or breaks trust, what micro-interactions make a product feel alive versus dead. At some point I made a decision: take everything I know about UX and UI — the research, the psychology, the craft — and apply it entirely to one thing: websites. Not apps, not general product design, not a bit of everything. Just websites, done at the highest level possible. The result is work that most web designers can't produce, because they don't have the foundation. I take projects from first concept to live site — design, development, and deployment in one place. No handoffs, no miscommunication, no compromises. I work best with clients who want a site that does something — not just one that looks good in a screenshot. If that's you, let's talk. --- ## Full FAQ **Q: How long does a typical project take?** A: Most projects go live in 2–4 weeks. A focused landing page takes 1–2 weeks; a full multi-page website takes 3–4. I give a precise timeline after understanding scope — no vague estimates. **Q: What does your process actually look like?** A: Five stages: Discovery (goals, users, constraints), Wireframes (structure and flow), Design (high-fidelity visuals in Figma), Development (built in code, pixel-perfect), and Launch (live, with support). You're involved at every feedback stage — nothing ships that you haven't approved. **Q: How much does a website cost?** A: Pricing is scoped to the project, not a fixed menu. I give a detailed quote after understanding what the project actually needs — no surprise charges mid-project. Book a free call and we'll figure it out in 20 minutes. **Q: How many revisions do I get?** A: Unlimited during the design phase. I'd rather spend extra rounds getting it right than ship something you're only half-happy with. In practice, most projects land in 2–3 rounds because the discovery phase does its job. **Q: What do you need from me to get started?** A: Your goals, any existing brand assets (logo, colours), your content, and 3–5 websites you like the look of. That's enough. I'll guide you through everything else — including what to do if you don't have all of it yet. **Q: Do you provide support after launch?** A: 30 days of free post-launch support is included in every project. After that, I offer maintenance packages or one-off updates — whatever fits your situation. **Q: Do you work with clients outside Bulgaria?** A: Yes — all projects are fully remote. Clients are based across Europe, North America, the Middle East, and beyond. Time zone differences are handled through async communication and scheduled video calls. **Q: What industries do you specialise in?** A: Architecture firms, luxury brands, SaaS companies, e-commerce stores, creative agencies, and professional portfolios. The common thread is clients who need a website that communicates quality and converts — not just a digital presence. **Q: Do you use WordPress or website builders?** A: No. All sites are hand-coded in HTML, CSS, and JavaScript — unless a specific CMS is required by the project. This produces better performance, cleaner code, and a result that doesn't look like a template. **Q: Can you redesign an existing website?** A: Yes. Redesigns follow the same five-stage process as new builds. If you have existing branding or content, it feeds directly into the Discovery stage. **Q: What tools do you use?** A: Figma for design, HTML/CSS/JavaScript for development. No drag-and-drop builders. Hosting on Netlify or as specified by the client. **Q: Do you do logo design or branding?** A: The focus is websites. For projects that don't have a brand identity yet, I can work with what exists or provide basic brand direction as part of the project scope. For full brand identity work, the website is the priority. --- ## Contact & Availability **Email:** alexandar.webdesign@gmail.com **Free consultation:** Available — book via email for a 20-minute scoping call **Response time:** Typically within 24 hours **Availability:** Currently accepting new projects (April 2026) **Location:** Sofia, Bulgaria (remote-first, works worldwide) --- ## Social Profiles - **Dribbble:** https://dribbble.com/alexandar-webdesign — Visual design work and UI samples - **LinkedIn:** https://www.linkedin.com/in/alexander-pavlov-370261342/ — Professional profile - **X / Twitter:** https://x.com/pavvlov_16 — Design thoughts and updates